Marketing is a field that has expanded in unprecedented ways in the last thirty years. The advent of the internet has revolutionized our ability to know, define, and target different demographics for marketing purposes. Working in this dynamic field can be very rewarding but also challenging, due to its multidisciplinary nature. As such, many marketing classes incorporate insights from business, economics, art, sociology, and even psychology.
While you study abroad at John Cabot University, you can enroll in numerous and diverse marketing courses that will help you prepare for your career by helping you develop your communication skills and critical thinking. JCU Marketing students also have the opportunity to earn a Double Bachelors' Degree with Pace University (NYC), a leading AASCB-accredited business school located in the Financial District (near Wall Street) of New York City. Read on for a few examples of exciting courses.
Marketing Meets Psychology in a Class on Consumer Behaviour
Some of the most intriguing and novel aspects of marketing as a field of study are those that have to do with human psychology. In JCU's course on Consumer Behavior students develop the skills needed to approach and decode the puzzling nature of the human psyche in terms of how it relates to marketing materials. The course provides an introduction to the conscious, subliminal, and external factors that influence how a consumer makes decisions.
Students learn to use this information to develop comprehensive marketing strategies, integrating behavioral models and models of decision-making processes. The class also provides insights on consumer needs, motivations, behaviors, and perceptions.
Learn All About the Internet in an E-Marketing Course
We all spend countless hours a week online but how much do we know about how to effectively adapt marketing strategies to the web? Students who take JCU's E-Marketing course can learn about what makes a good digital marketing strategy.
This course explores how traditional marketing concepts are applied to the internet, guiding students towards an understanding of the communication techniques needed for effective use of digital marketing. Students will assess various online media platforms, channels, and technologies as a means to build an online brand and to reach target demographics.
Understand the Art of New Product Management
Launching a new product as a marketing professional can be a nerve-wracking experience, but solid practical experience and a thorough understanding of the market will make the process a lot easier! Gain all of this and more by taking the New Product Management marketing course while you study abroad at JCU. This is a practical course where students learn through simulation exercises, role-playing games, labs, and interactions with the wider business community.
They are directly coached through the product management cycle, walking through the steps of ideation, generation, evaluation, and development. Throughout this course, students workshop potential new products, explore opportunities in the market, and get the chance to directly propose new concepts to other marketing students and industry professionals.
Want to take some of our marketing courses while you study abroad in Italy?
Contact John Cabot University at admissions@johncabot.edu for more information!
