Businesses today are forced to compete across different channels in the digital landscape. Building a cohesive marketing strategy is essential for companies to make their mark on audiences today. A degree in Marketing develops your ability to anticipate customer demand, identify target markets, and reach those markets in new and compelling ways. At John Cabot University, the curriculum provides students with a foundation in both the conceptual and practical areas of marketing, including consumer behavior and psychology as well as business management. Being able to apply that knowledge to engage audiences requires a number of personal qualities. Here’s a closer look at some of the top skills that will help you succeed in the world of marketing!
Marketing requires you to think of new and exciting ways to appeal to your target audience. The challenge today is cutting through the noise and finding new ways for a business to stand out. Here, creativity and problem solving are two skills that go hand-in-hand. While working on projects in your marketing degree, you’ll get the chance to tackle problems from new angles and arrive at innovative solutions. When you study marketing in Italy, you’ll take part in a capstone course in Strategic Marketing Management, where you’ll learn to diagnose marketing problems and formulate strategic alternatives. From brainstorming ideas for advertisements to designing press releases, a creative eye and an analytical mind will go a long way in the field of marketing.
Study Marketing in Italy at JCU and learn to think outside the box
At its core, marketing is about explaining a company and its services to the public. It’s no surprise then that communication is a top skill in the field. To communicate effectively to an audience, you’ll need to be able to express concepts in a clear and engaging way. Often, this will involve written communication - from creating brand slogans to composing emails to writing long-form digital content. Depending on the company, you’ll need to be able to adapt the tone and style of your content to different audiences.
Students in the marketing program at JCU will have numerous opportunities to practice their communication skills with their peers. As an American university in Italy, JCU has designed a curriculum in keeping with the tradition of American business education. This provides students from diverse backgrounds with a dynamic learning environment in which they can develop their cross-cultural communication skills.
Exercise your verbal and written communication while working on marketing projects
Management is an important skill to develop if you’re looking to advance your career in marketing. In the professional world, you’ll need to juggle multiple clients, campaigns, projects, and teams to ensure a consistent and coherent marketing strategy. Project management skills are essential to maintain organization and efficiency across a company. This means paying attention to deadlines, prioritizing tasks, and allocating work across the team. In marketing, the end product is ultimately a reflection of how well you can manage different areas of a campaign. At JCU, students in the final capstone course will develop a comprehensive marketing plan, giving them a taste of handling the many dimensions of a project. Upon graduating, students will be ready to pursue career paths in marketing management for nonprofits, start-ups, or leading international corporations.
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